55 per cent of employers reject candidates after a social media check. Here are tips to improve your web presence and show you in the best light.
How are you planning to appear for your first job interview? If you think that a formal attire and a groomed look is the first step towards getting the right job then you are almost 10 years behind the current job scenario.
All top recruiters today do a pre and post interview analysis of candidates on the internet. It does not only involve reviewing your CV on a job portal but much more than that. As many as 55 per cent of employers reject candidates after a social media check.
They look for your “online footprint” and classify it into positive, negative and neutral. They will try to find your achievements and mistakes before you even meet them for the first time. Hence, it makes managing your Internet visibility an important aspect of job hunt.
To gather info on you, a recruiter will generally type following keywords:
- Your name+ Your college
- Your name + Your highest qualification
So, do a self-search to find your presence on Google and check the images and web results you get.
Here are 11 easy-to-do tips for improving your web presence that will save your job application:
Tip 1: Optimize your LinkedIn profile
In case you don’t know about LinkedIn yet, then you must first go and create an account there. It is one of the biggest social networks for professionals and every recruiter will expect your presence on it. A third of all professionals in the world are already members of this site.
Your LinkedIn profile must include a great headline, a short but descriptive summary and details about your education, projects, certifications and assignments.
Tip 2: Create a presence on Slideshare
Slideshare is one of the top document sharing sites on web. By creating your account here you can upload all your project presentations and key assignments.
Tip 3: Create a personal blog
A personal blog is one of the easiest and most controlled ways to improve your presence on Google. You can create a free personal blog by choosing a template from sites like blogger or wix.com. Try to keep your name in the URL you choose for your blog.
A blog post can include video, text or pictures of your achievements, events and professional and personal interests that will show your positive side. Make a goal to post on your blog till a Google search with your name starts showing results from your blog in web and image searches.
Tip 4: Filter social images
While uploading images to your public profile try not to post an image that could embarrass you later and understand the privacy filters of web clearly when you have to upload a private image or video to any web drive or profile.
Tip 5: Use YouTube
Videos are great way to create an impact on the recruiter and with only a few people using this tool, it makes even more sense to use videos for job applications.
You can create a YouTube channel and add videos about:
- Custom cover video for a job position
- General video CV
- Video showing your achievements awards and presentations etc.
- Videos showing your hobbies, cycling, singing, dancing etc.
Tip 6: Update your resume regularly
Outdated resumes will neither help you or your recruiter. You might be acquiring new skills from time to time. So it’s highly suggested that you update your resume at least once a month. Regular updating also helps to improve your search visibility on job sites.
Tip 7: Connect with potential employers
You need to be clear about what work you exactly want to do and also, which location you would like to work from. You need to find your job, your job won’t come to you. Start with these hacks as early as possible, possibly from the beginning of your final year of graduation:
- List all top companies in your preferred city that might have the position you want
- Do a research on LinkedIn to find recruiters and HR managers from those companies
- Send them a personalized request to add them in your network or you can approach them via LinkedIn groups
- Read and note the requirements and job descriptions for past vacancies they posted on the internet
- Keep acquiring those skills in the next six months to a year, and keep posting your certifications and degrees on social media to stay in the mind of these recruiters
- Respond (comment, like, ask questions) on their social activities. It can further increase your chances of getting noticed
- Once you think you have achieved the required skills, write a message/mail to these recruiters about your wish for possible internship(s) and how you are suited for that position
Tip 8: Be on Quora
There is no way to understand a topic better then a “FAQ list”. Quora is one of the top Q&A websites on the internet. You can follow the industry or companies you wish to work for and look at the conversations that take place around them.
Tip 9: Get comfortable with video screening
A lot of recruiters prefer a pre-screening round on Skype rather than a telephonic call for outstation candidates. It’s super easy to create a Skype account and install the app on your smartphone. You can promote your Skype ID on your resume so that it gives a quick call-to-action to recruiters in case they like your CV.
Tip 10: Subscribe to informative blogs
The most updated content on any industry can be found in weekly blogs, emails and webinars hosted by various corporate. It will help you understand where the industry is going, the achievements of a company, and their future plans. It’s suggested that you subscribe to a few top blogs in your industry.
Tip 11: Avoid social excitement
This point can be explained better with the help on an example:
All was going well with 22-year old Connor Riley. She gave an interview, got selected to work in Cisco, but couldn’t control her excitement and tweeted something that was not taken very well by one of the Cisco employees and the messaged was passed to hiring manager.